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Article Nov 20

Never just sit! 360° relaunch for Aeris

Aeris reinvents itself. The relaunch includes both the brand identity and the product portfolio

The active seating furniture manufacturer for the office, home office and home area is repositioning itself. The relaunch includes both the brand identity and the product portfolio. The international rollout will start in June 2020.

The new brand identity will create a consistent, contemporary 360° brand experience across all channels. At the centre of the brand relaunch is the strengthening of the Aeris brand as well as the brand promise, which Aeris condenses into a new claim: "Never just sit". The new look also does justice to the extensive digital applications. The new brand strategy and positioning, including a new visual and verbal identity, was developed in recent months in cooperation with the London agency Mortar Pestle Studio.

"We cover much more than just the world of work today. With our products, we allow people to lead active, healthy lives by creating movement where they least expect it but need it the most – while sitting – even outside the office. We are more interested in promoting an active lifestyle and giving users a better quality of life than 'just' a healthy back. Our 360° relaunch is a logical consequence of our strategic realignment of the brand. This is a very important aspect, because it is visible and emotional. We want to start a new chapter in our success story at Aeris,” emphasises Josef Glöckl, founder and CEO of Aeris GmbH.

Since Aeris was founded in 1996, the company has revolutionized the office world with the Aeris Swopper. Since 2018, Aeris has offered a new workplace concept with the Aeris Active Office product line, which brings natural movement to the office workplace like no other concept. The company's inclusion in the TOP 100 list of the most innovative companies in the German SME sector is testament to its potential, dynamism and unparalleled expertise.

Fresh wind also in the Aeris portfolio

As part of the 360° relaunch, Aeris has also visually modernised and expanded its product portfolio. Among other things, the classic active seat Aeris Swopper has been made "fit" for the new decade. The office chair will be available in new, modern seat cover colours. Frame and spring colours as well as fabric selection have also been updated.

 

With the wide choice of colours and fabrics and the various models, with castors or gliders or even with a backrest (if you wish, it is not necessary) etc., the new active seat can be individually designed and used very flexibly: from the office to the home office to start-ups where people work in an agile and creative way.

The Aeris 3Dee, Aeris Muvman and Aeris Swopper will also deliver a consistency in basic colours. Hence facilitating a variety of harmonious all-round combinations with Aeris active seats.

Aeris is also launching the Aeris Muvman INDUSTRY and Aeris Muvman INDUSTRY ESD. Aeris relies on the proven features of the Muvman active standing seat in the design of these two new active standing seats, including its such as a multidimensional movement element in the footplate. Originally launched in 2006, these features allow the seat to adapt to the posture and movement of the user. These have been expanded to include properties that meet the needs of research and production companies in particular.

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